Moena Moxham is the brand and artistic pseudonym of New Zealand multidisciplinary artist Alexandra Murcott. Alexandra creates luxury items with exquisite detailing. Whether cashmere, edible art, bronze or ink, her exclusive, limited edition items and one off creations delight and intrigue.
When Moxham wanted to create an artisanal, traceable and sustainable cashmere scarf collection, she reached out to a boutique company in Nepal she had been connected with through her travels. These exceptional craftsmen and women handloom and produce yardage at the factory. Material is hand-dyed, hand-finished and yardage is made onsite with the yarn traceable to Nepal, Tibet, China and Inner Mongolia. Their work for this collection was exceptional and it was a honor to collaborate with them to produce a collection with ethics and traceability.
Art and luxury have gone hand in hand together forever. Just like champagne and strawberries, some things are just meant to be paired. So there was no question when Moena Moxham decided to marry two of her favorite things; drawing and scarves that she would choose to immortalize these on cashmere.
Upon her travels through India, Kashmir, and Asia in 2017, Moena was enraptured with the qualities and weaves of cashmere she found, the traditional and modern textile application techniques that she saw being used, and the vibrancy of the yarns and dyes. Meeting and working with local suppliers and mills in New Delhi, Gulmarg & Srinagar (Kashmir)- (particularly Ip Singh and his family; one of the oldest merchants of cashmere and silk in Chandni Chowk), coincided with her developing new artworks for her own collection.
Moxham has an Honors Degree in Textile Design and is particularly interested in penetrative dye techniques. This means her scarves are both the same on the front as the back- a technical feat when printing onto natural woven fibers. Her eye for detail is not just focused on design- educated with first hand experience and knowledge about cashmere yarn, both in New Zealand and abroad, Moxham sources the finest cashmere available at the best price possible for the consumer.