What began as a kitchen-table experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Turkey.  Established in 2022, JUPITER is inspired by Cyberpunk and this underexplored subculture's most enduring symbol - The Motorcycle.

Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction.  JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment.  The use of Contrast is fundamental to their process.  The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, into its BDSM & Goth fringes.

JUPITER believes that morning style choices can significantly impact daily life performance.  The brand aims to help fashion connoisseurs lead a more high-performing life through design while equipping them for an increasingly brutal Cyberpunk world.

Steven Sferlazza is the founder and director of JUPITER.  Raised on Long Island, he now shares time in the Hudson Valley, the Caucasus Region, and Vietnam for inspiration.