What began as a kitchen-table experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Azerbaijan.  Established in 2022, JUPITER is inspired by Cyberpunk and this underexplored subculture's most enduring symbol - The Motorcycle.

Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction.  JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment.  The use of Contrast is fundamental to their process.  The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, even into its BDSM & Goth fringes.

JUPITER's work is crafted for statement, like using exotic textiles from Thailand for fabric or using intricate organic treatments from the Catskills for color, in addition to purpose.  For example, The Naked Jumper shoehorns 100% Kevlar into an elastane and cotton silhouette to create a truly unique top good for both raucous race mornings and breezy beach evenings.

JUPITER believes that morning style choices can significantly impact daily life performance.  The brand aims to help fashion connoisseurs lead a more high-performing life through design while equipping them for an increasingly brutal Cyberpunk world.

Steven Sferlazza is the founder and director of JUPITER.  

He was raised in an Italian-American household on Long Island that valued the ritual of dressing well, which was his first lesson that we are how we present ourselves.  This lesson over decades turned into JUPITER.